The Portfolio Metrics section of the Dashboard provides a high-level snapshot of your entire website portfolio. These summary cards and the detailed Website Summary Table work together to help you quickly assess overall performance, spot trends, and identify which domains deserve closer attention.
Portfolio Metrics Cards
At the top of the Dashboard, four summary cards display aggregate statistics across all your tracked websites:
Metric | What It Measures | Why It Matters |
|---|---|---|
Total Websites | The number of domains you're currently tracking in LinkRocket | Helps you keep track of your portfolio size and ensure nothing is missing |
Total Backlinks | Combined backlink count across all tracked domains | A rising total indicates your portfolio is growing in authority; a declining total may signal link loss |
Average Domain Rating | The mean Domain Rating (DR) across your portfolio | Gives you a single number to gauge overall portfolio strength |
Total Traffic | Estimated combined organic traffic for all tracked sites | Shows the aggregate traffic impact of your SEO efforts |
These cards are designed for a quick health check. Glance at them when you log in to confirm things are trending in the right direction. If a number looks off — say, Total Backlinks dropped significantly — that's your signal to dig deeper.
What is Domain Rating (DR)? Domain Rating is a metric that estimates the overall strength of a website's backlink profile on a scale from 0 to 100. A higher DR generally indicates a stronger, more authoritative domain. It's calculated based on the quantity and quality of external websites linking to that domain.
How Metrics Are Calculated
Portfolio metrics are aggregated from the individual analyses you've run on each tracked website. This means:
Metrics only appear after you run analyses. A newly added website won't contribute to portfolio totals until you've analyzed it at least once.
Data reflects your most recent analysis. If you analyzed a website last week, the Dashboard shows last week's numbers for that site. Running a fresh analysis updates the values.
Averages are across all tracked sites. The Average Domain Rating divides the sum of all individual DRs by the number of tracked websites, so adding a low-authority site will pull the average down.
Tip: If your portfolio metrics look stale or unexpected, check the "Last Analyzed" column in the Website Summary Table. You may need to refresh data for one or more websites.
Website Summary Table
Below the metrics cards, the Website Summary Table provides a detailed, sortable list of every domain in your portfolio. Each row displays:
Domain name — The website URL.
Domain Rating (DR) — The site's current authority score.
Total Backlinks — Number of backlinks pointing to the domain.
Referring Domains — The count of unique domains linking to the site. This is often a more meaningful metric than total backlinks, because 100 links from one domain are less valuable than 100 links from 100 different domains.
Estimated Traffic — Projected monthly organic visitors based on current rankings.
Last Analyzed — The date of the most recent analysis, so you know how current the data is.
Sorting and Exploring
Click any column header to sort the table by that metric. This is useful for quickly finding:
Your strongest websites (sort by DR, descending).
Your weakest websites (sort by DR, ascending) — these may be candidates for focused link-building.
Stale data (sort by Last Analyzed, ascending) — websites that haven't been refreshed recently.
Traffic leaders and laggards (sort by Estimated Traffic) — understand which sites drive the most organic value.
Click any row in the table to open the full detail view for that website, where you can see its complete backlink profile, audit results, and project data.
Interpreting Your Portfolio Data
Raw numbers are useful, but the real value comes from understanding what they mean in context. Here are some common scenarios and how to interpret them:
Total Backlinks is rising, but traffic is flat. This could indicate that the new backlinks are low-quality or irrelevant. Check the backlink analysis for those sites to evaluate link quality and anchor text distribution.
Average DR dropped. If you recently added new or young websites to your portfolio, this is expected — new sites typically have low DR. If you didn't add new sites, investigate whether any existing site lost significant backlinks.
Referring Domains is high relative to Total Backlinks. This is generally a healthy sign. It means your backlinks come from a diverse set of sources, which search engines tend to reward more than many links from a small number of domains.
One website dominates the traffic total. If most of your estimated traffic comes from a single domain, your portfolio may be over-concentrated. Consider investing more in the other sites to diversify your organic traffic sources.
Important: Portfolio metrics are directional indicators, not precise measurements. Estimated traffic, in particular, is a projection based on ranking positions and average click-through rates — actual traffic may differ. Use these numbers to spot trends and prioritize work, not as exact performance targets.