Once you've created and customized a content brief, Content Studio can generate a complete first draft of your article. The AI follows your outline, incorporates your target keywords naturally, and produces structured content that's ready for your review and editing.
This article walks you through the generation process, explains the settings you can configure, and covers what to look for when reviewing your draft.
Step 1: Select Your Brief
Open Content Studio from the main menu.
You'll see a list of all your saved briefs. Click on the brief you want to use.
Review the outline one final time — this is your last chance to make structural changes before generation.
Tip: Any edits you made to the brief during the customization step are preserved. If you want to change the outline further, make those edits now. The generated article will follow whatever outline is active when you click generate.
Step 2: Configure Generation Settings
Before generating, you'll choose several options that control the output.
AI Model Selection
Content Studio offers two generation modes:
Mode | Speed | Quality | Best For |
|---|---|---|---|
Standard | Faster generation | Good quality for most topics | Blog posts, listicles, routine content |
Advanced | Slower generation | Higher nuance and depth | Pillar content, technical topics, thought leadership |
Standard mode works well for the majority of content. Choose Advanced when the topic requires more sophisticated reasoning, technical accuracy, or a more polished writing style.
Include Features
Toggle these on or off depending on what you want in your article:
Introduction with hook — Opens the article with an engaging lead that draws readers in and establishes the topic.
Section summaries — Adds brief recap sentences at the end of major sections, which improves scannability for long-form content.
Conclusion with CTA — Wraps up the article with a summary and a call to action encouraging the reader to take the next step.
FAQ section — Appends a question-and-answer section at the end, which can help you capture featured snippets and "People Also Ask" results in search.
Key takeaways — Adds a summary box highlighting the most important points from the article.
SEO Elements
These settings add search-engine-specific optimizations to the output:
Optimize title tag — Generates a title tag recommendation (the title that appears in search results) within the 50–60 character sweet spot.
Generate meta description — Creates a 150–160 character meta description designed to improve click-through rates from search results.
Include internal link suggestions — Recommends places in the article where you could link to other pages on your site.
Add image placement suggestions — Marks locations in the article where adding an image, chart, or screenshot would improve the reader experience.
Step 3: Generate the Article
Click Generate Article and Content Studio will produce a complete draft based on your brief and settings. Generation time varies depending on the article length and the AI model you selected.
The output is a fully structured article with headings, paragraphs, and any additional elements you enabled (FAQ, key takeaways, etc.). It opens directly in the Content Studio editor, where you can begin reviewing and editing immediately.
Step 4: Review Your Draft
AI-generated content is a starting point, not a finished product. Every draft needs human review before publishing. Focus your review on three areas.
Content Quality
Read through the article and ask yourself whether the information is accurate and up to date. AI models can occasionally state things that sound plausible but aren't correct — this is sometimes called "hallucination." Check any specific claims, statistics, or technical details against reliable sources.
Also evaluate whether the article flows logically from section to section. The transitions between topics should feel natural, and the overall narrative should build coherently from introduction to conclusion.
SEO Optimization
Check that your primary keyword appears naturally in the title, the introduction, at least one or two subheadings, and throughout the body without feeling forced. The SEO sidebar (visible in the editor) will show you keyword density and flag any issues.
Look at the headings — are they descriptive and relevant? Do they include keyword variations where appropriate? Well-structured headings help both readers and search engines understand your content.
Brand Voice
The AI writes in a general style influenced by the tone setting you chose, but it won't perfectly match your unique brand voice. Read through with an ear for phrasing that feels generic or doesn't sound like something you'd actually publish. These are the areas to rewrite in your own words.
Step 5: Edit and Polish
This is where good content becomes great content. The editing phase is where you transform an AI draft into something that reflects your expertise and stands out from everything else ranking for your keyword.
Essential Edits
Fact-check all claims and statistics. If the article cites a number, a study, or a specific claim, verify it. Replace anything that can't be confirmed with accurate information from reliable sources.
Add your unique insights and expertise. What do you know about this topic that the AI doesn't? Your firsthand experience, original data, proprietary frameworks, and professional opinions are what make content valuable. Weave these throughout the article.
Include real examples. Replace generic examples with specific ones from your experience or your industry. "One of our clients saw a 40% increase in organic traffic after implementing this strategy" is far more compelling than "this strategy can improve organic traffic."
Adjust the tone. Rewrite sections that feel robotic, generic, or off-brand. Read sentences aloud — if they don't sound like something you'd say to a colleague, rephrase them.
Add internal links. Link to other relevant content on your site. Aim for two to five internal links per 1,000 words, using descriptive anchor text that tells readers (and search engines) what they'll find on the linked page.
Plan your visuals. Note where images, screenshots, charts, or diagrams would break up the text and illustrate key points. If you enabled image placement suggestions during generation, the AI will have marked recommended locations.
Making AI Content Your Own
The articles that perform best in search results are the ones that offer something readers can't find anywhere else. Here are specific ways to differentiate your AI-generated draft:
Add personal anecdotes that illustrate your points. A brief story about a real situation makes abstract advice concrete and memorable.
Include specific examples with real names, numbers, and outcomes. Specificity builds credibility.
Reference original data or case studies. If you have access to proprietary data, survey results, or client outcomes, incorporate them. This is content no competitor can replicate.
Add expert quotes. If you've spoken with industry experts or can reference authoritative voices, include their perspectives to add depth and credibility.
How much time should editing take? Plan to spend roughly 30–60% of what you'd normally spend writing the full article from scratch. The AI handles the heavy lifting of structure and first-draft prose; your job is to add expertise, accuracy, and voice.
Practical Next Steps
With your article edited and polished, you can continue refining it using the tools covered in Working with the Editor, or head to Publishing Your Content to learn how to get it live on your site.
If you want to fine-tune SEO performance before publishing, see Content Enhancement and SEO Optimization for a deeper look at the readability and optimization tools built into the editor.