This article covers the most common questions about using Content Studio. If your question isn't answered here, reach out to our support team for help.
AI Content and Search Engines
Will Google penalize AI-generated content?
No. Google has stated that its focus is on content quality, not content origin. AI-generated content that is accurate, helpful, well-edited, and provides genuine value to readers can perform just as well as fully human-written content.
What Google does penalize is low-quality content regardless of how it was produced — thin articles, inaccurate information, and content that exists solely to manipulate rankings. The key is to always review and enhance your AI-generated drafts with your own expertise, verify all facts, and ensure the final product serves the reader well.
How much should I edit AI-generated content?
Plan to spend roughly 30–60% of what you'd normally spend writing an article from scratch. The AI handles the structural heavy lifting — research synthesis, outlining, and first-draft prose — while your editing time goes toward adding original insights, fact-checking, adjusting tone, and ensuring accuracy.
Some sections may need only minor tweaks, while others might require substantial rewriting. The amount of editing depends on the topic complexity, how well the brief was customized, and how closely the AI's default voice matches your brand.
Can I use AI-generated content for important pages like homepages or product pages?
You can use Content Studio as a starting point for any page, but high-stakes pages deserve significantly more human attention. Homepage copy, product descriptions, sales landing pages, and other pages that directly drive conversions should be heavily customized to reflect your unique value proposition, brand voice, and customer understanding.
AI works best as a drafting accelerator for these pages, not a replacement for the strategic thinking that money pages require.
How do I make AI content unique?
The most effective way to differentiate AI content is to add things the AI couldn't know on its own. This includes your proprietary data and original research, case studies and client results, personal experiences and anecdotes, expert opinions and industry relationships, and unique frameworks or methodologies you've developed.
Content that combines AI efficiency with your exclusive knowledge creates something genuinely valuable that competitors can't easily replicate.
Content Briefs
Do I need to create a brief before generating an article?
Creating a brief first is strongly recommended. The brief gives the AI a clear roadmap — specifying what topics to cover, what structure to follow, and which keywords to target. Articles generated from well-customized briefs are consistently higher quality than articles generated from a keyword alone.
Think of the brief as instructions to a writer. The more specific and thoughtful your instructions, the closer the first draft will be to what you actually want.
Can I edit a brief after I've generated it?
Yes. You can return to any saved brief, modify the outline, add or remove sections, and adjust settings. If you've already generated an article from the brief and want a new version, simply update the brief and generate again.
What content types are available for briefs?
Content Studio supports five content types: Blog Post (standard informational articles), How-To Guide (step-by-step tutorials), Listicle (numbered list format), Comparison (X vs Y evaluations), and Review (product or service assessments). Each type generates a structure tailored to its format.
Article Generation
What's the difference between Standard and Advanced AI models?
Standard mode generates content faster and works well for most blog posts, listicles, and routine content. Advanced mode takes longer but produces higher-quality output with more nuanced reasoning, better transitions, and greater depth — making it better suited for pillar content, technical topics, and thought leadership pieces.
Can I generate multiple articles from the same brief?
Yes. You can generate as many article versions as you need from a single brief. This is useful if you want to compare different approaches, or if the first generation didn't quite hit the mark and you want to try again after adjusting the brief.
Is there a word limit for generated articles?
Generated articles follow the target word count you set in your brief settings. The AI can produce content ranging from short-form articles (800–1,200 words) up to comprehensive pillar content (4,000+ words).
Editor and Formatting
What formatting is supported in the editor?
The editor supports rich text formatting including bold, italic, underline, headings (H1–H6), numbered and bulleted lists, hyperlinks, images, and block quotes. All formatting transfers cleanly to WordPress via the direct publish integration. When copying to other CMS platforms, most formatting is preserved through standard rich text paste.
How does the inline AI rewrite feature work?
Highlight any text in the editor and click Rewrite. Choose a mode — Simpler, More Professional, Shorter, Expand, or Generate Alternatives — and the AI will produce a revised version of the selected text. You can accept the rewrite, reject it, or continue editing the result manually.
The rewrite feature works best on individual paragraphs or short sections. For larger revisions, work through the article section by section.
What do the SEO sidebar colors mean?
Green indicators mean the metric is in a good range. Yellow indicators suggest room for improvement but aren't critical. Red indicators flag significant issues that should be addressed before publishing.
Publishing
Which CMS platforms does Content Studio integrate with?
Content Studio currently offers direct publishing integration with WordPress. For all other CMS platforms, you can copy your article content from the editor and paste it into your platform's editor.
Can I publish to multiple WordPress sites?
Yes. You can connect multiple WordPress sites to your Content Studio account. When publishing, you'll choose which connected site to send the article to.
If I publish as a Draft in WordPress, can I still edit in Content Studio?
Yes. Publishing as a Draft sends a copy of the article to your WordPress site. Your original article remains in Content Studio and can be edited further. However, changes made in Content Studio after publishing won't automatically sync to WordPress — you would need to republish or manually update the WordPress version.
Content Strategy
How often should I publish new content?
Weekly publishing is a strong cadence for most businesses and is the frequency we generally recommend. However, biweekly or even monthly publishing can still produce meaningful results if you maintain consistency and focus on quality over quantity.
The most important factor is sustainability. A schedule you can maintain for twelve months will outperform an aggressive schedule that burns out after two months.
Should I update old content or create new articles?
Both. The most effective content strategies do both simultaneously. Refreshing existing articles that rank in positions five through fifteen is often the fastest way to improve search visibility, since these pages already have some authority. Creating new content fills gaps in your topic coverage and builds long-term authority.
As a general guideline, consider allocating roughly 70% of your content effort to new articles and 30% to refreshing existing ones — adjusting based on the size and age of your content library.
How many internal links should an article have?
Aim for two to five internal links per 1,000 words as a starting point. The right number depends on how many genuinely relevant pages you have to link to. Every internal link should make sense in context — if linking to a page wouldn't benefit the reader at that point in the article, don't force it.