LinkRocket's Competitor Analysis tool lets you compare your domain against up to 10 competitors at once, revealing the backlink gaps, authority differences, and strategic opportunities that separate you from the sites outranking you.
Instead of guessing why a competitor sits above you in search results, Competitor Analysis gives you concrete, data-backed answers — and, more importantly, a clear path to close the gap.
Why Competitor Analysis Matters for SEO
Search engine optimization is, at its core, a relative game. Google doesn't rank your site in a vacuum — it compares your authority, relevance, and content quality against every other page targeting the same queries. That means understanding what your competitors are doing is just as important as understanding your own site.
Competitor Analysis helps you answer the questions that drive real SEO progress:
What's working in your industry? See which link-building and content strategies deliver results for sites like yours.
Where are the link opportunities? Discover sites that already link to your competitors — and are likely willing to link to you, too.
What content are you missing? Identify topics and keywords your competitors cover that you haven't touched yet.
How do you benchmark your progress? Track your authority metrics against competitors over time so you know whether you're gaining ground or falling behind.
Where are their weaknesses? Find gaps in competitor strategies that you can exploit before they notice.
Who Should Use This Tool?
Competitor Analysis is valuable for anyone doing SEO work, but it's especially useful for:
SEO professionals and agencies managing client campaigns who need to show competitive positioning and identify the highest-impact opportunities.
Content teams looking to prioritize which topics to tackle next based on what's actually ranking in their space.
Business owners and marketers who want a clear picture of where they stand relative to the competition without needing deep technical expertise.
E-commerce sites competing for product-related keywords where backlink authority often decides who ranks on page one.
What You'll Find in Competitor Analysis
The tool is organized around several core capabilities:
Feature | What It Does |
|---|---|
Comparison Dashboard | Side-by-side view of key metrics (Domain Rating, backlinks, referring domains) across all competitors |
Link Gap Analysis | Surfaces domains that link to competitors but not to you — your highest-probability outreach targets |
Content Gap Analysis | Reveals keywords competitors rank for that you don't, so you can prioritize new content |
Backlink Profile Comparison | Deep-dive into growth trends, anchor text distribution, and top linking domains across competitors |
Competitive Monitoring | Alerts and tracking for new backlinks, lost links, ranking changes, and new content from competitors |
Radar Chart Visualization | Visual snapshot of competitive strengths and weaknesses at a glance |
Each of these features is covered in detail in the articles linked below.
A Quick Note on "SEO Competitors"
One of the most common mistakes in competitor analysis is confusing business competitors with SEO competitors. Your SEO competitors are the sites that rank for the keywords you want to rank for — and they may not be the companies you compete with for customers.
For example, if you sell handmade candles, your business competitors might be other candle brands. But your SEO competitors for a keyword like "best soy candles" could include lifestyle blogs, review sites, or large retailers. When choosing competitors to analyze, focus on who's actually showing up in search results for your target queries, not just who sells similar products.
Tip: Start with 3–5 competitors. Tracking too many creates noise without adding insight, while too few may cause you to miss important patterns. You can always adjust your competitor set as your strategy evolves.
Next Steps
Ready to get started? Head to the next article to learn how to identify your true SEO competitors and set up your first analysis.