Your Dashboard is only as useful as the data behind it. Every metric card, priority grouping, and attention alert on the Dashboard is driven by the websites you track and the analyses you run on them. This guide covers how to add websites to your portfolio, manage them over time, and keep your data current.

Adding a New Website

To add a website to your LinkRocket portfolio:

  1. From the Dashboard, click the + Add Website button at the top of the page. Alternatively, navigate to Dashboard > Websites using the sidebar menu.

  2. Enter the domain URL in the input field. Use the root domain format — for example, example.com rather than https://www.example.com/page.

  3. Click Add to save the website to your portfolio.

The website will immediately appear in your Website Summary Table and portfolio. However, it won't have any metric data yet — you'll need to run at least one analysis to populate its numbers.

Tip: After adding a new website, run a backlink analysis and a site audit right away. This gives the Dashboard enough data to classify the site in Priority Cards, calculate portfolio metrics, and surface any issues in the Needs Attention section.

How Many Websites Can You Track?

The number of websites you can track depends on your subscription plan. You can check your current limit and usage in the Usage & Credits section on the Dashboard. If you're approaching your limit and need to track additional domains, consider upgrading your plan or removing websites you no longer actively manage.

Managing Your Website Portfolio

Once you've added websites, the Dashboard > Websites page serves as your portfolio management hub.

Viewing Website Details

Click any website in the Website Summary Table to open its full detail view. This page consolidates all available data for that domain, including backlink profile information, audit results, ranking data from any active Rank Tracking projects, and historical metric trends. The detail view is where you go for a deep dive into a specific domain's performance.

Refreshing Website Data

Website metrics in LinkRocket reflect the most recent analysis you've run for that domain. Data does not update automatically in the background — you control when to refresh by running new analyses.

To refresh a website's data:

  1. Locate the website in the Website Summary Table.

  2. Click the refresh button next to the domain.

  3. LinkRocket will run a new analysis and update the metrics.

You can also refresh data by running a new analysis through any of the relevant tools (Backlink Analysis, Site Audit, etc.). The Dashboard will automatically reflect the updated results.

Important: Each analysis consumes credits from your monthly allowance. Be strategic about how frequently you refresh — daily refreshes are usually unnecessary for most websites. A weekly or biweekly cadence is sufficient for most portfolios.

Removing a Website

If you no longer need to track a website:

  1. Navigate to Dashboard > Websites.

  2. Find the website you want to remove.

  3. Click the delete option for that domain.

  4. Confirm the removal when prompted.

Removing a website deletes it from your portfolio and stops it from contributing to your Dashboard metrics. Historical analysis data for that domain may still be accessible in your analysis history, but the website will no longer appear on the Dashboard.

Keeping Your Portfolio Focused

A common mistake is adding too many websites and then not analyzing them regularly. An inactive website with stale data clutters your Dashboard and skews your portfolio metrics. Here are some guidelines for maintaining a clean, useful portfolio:

Only track websites you actively manage or monitor. If you completed a one-time analysis for a prospect or a site you no longer work with, consider removing it so it doesn't muddy your portfolio view.

Prioritize depth over breadth. It's better to have 10 websites with fresh, regularly updated data than 50 websites where most haven't been analyzed in months.

Remove websites when engagements end. If you're an agency that lost a client, or a freelancer who finished a project, remove the domain to keep your Dashboard focused on active work.

Use the "Last Analyzed" column. Sort by this column periodically to find websites with outdated data. Either refresh them or remove them.

Exporting Website Data

While the Dashboard itself doesn't have a bulk portfolio export feature, you can export data from individual analyses. When you run a backlink analysis, site audit, or other tool for a specific website, look for the export or download option within that tool's results view. Most analyses can be exported as CSV files for use in spreadsheets or reporting tools.

For client reporting, you can also generate shareable report links from individual analyses. These create a public URL that you can send to clients or stakeholders, giving them access to the analysis results without needing a LinkRocket account.

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